Chalayan established his own company in 1994, Cartesia Ltd., as well as his ready-to-wear line, Hussein Chalayan (which he changed in 2010 to just “Chalayan” because of the oriental connotation of his first name, Hussein). In his fashion designs he integrates human body and clothing with technology, science and architecture, playing with the narratives constructed around culture and anthropology. In order to construct these stories he combines his artistic fashion work with installations music and cinema
source: wikipedia
